“WE WORK CLOSELY WITH OUR CLIENTS CREATING COMMERCIALLY
ASTUTE DESIGN THAT COMMUNICATES EFFECTIVELY.
THIS IN TURN LEADS TO COMPETITIVE ADVANTAGE,
Latest work
Terravesta
Client: Terravesta Management Ltd
Media: Print (Exhibition Display, Corporate Art, Digital banners, Promotional literature)
Terravesta has taken the renewable energy sector by storm and we are very proud to be working with them to help make a real difference to the productivity of farm land across the UK. Miscanthus, commonly know as elephant grass, is a wonder 'energy crop' and can be grown on very difficult land, pelletised and burned in biomass boilers for both the residential and industrial markets.
“ RHDC has been working with Terravesta for two years now and have become an invaluable extension to our marketing team. Initially their remit was to manage our print requirements but this was soon extended to include creative support for our extensive marketing collateral and promotional activity. All their work has been on time, to budget and to a very high standard. ”
George Robinson - Managing director, Terravesta
Dynex
Client: Dynex Semiconductor
Media: Print, Corporate Art
Dynex Semiconductor is owned by CSR Times Electric Co. Ltd, a company based in the Hunan Province of The People’s Republic of China and their products are distributed all over the world. Their semiconductors are used in the following markets: Electric power transmission and distribution, renewable and distributed power, the steel and mining industry, factory automation, marine propulsion and aircraft power electronic systems.
The Dynex product guide is a very technical document with many tables and circuit configuration diagrams so when RHDC were asked to produce a new guide for them that was in line with their corporate branding, engaging yet practical at the same time we were delighted to take the challenge. This then led on to further work creating exhibition panels for an exhibition in China as well as other supporting collateral.
Positive Futures County Council
Client: Lincolnshire County Council
Media: Branding, Print
Positive Futures really does make a difference to young people's lives and has been very successful engaging with young people often regarded as being ' at risk' and detached from 'authority' whether that be teachers, probation officers or parents. RHDC was asked to produce an Impact Report with a design that considered all the different stakeholders whilst still being in line with Lincolnshire County Council's branding protocol.
"Unique and creative ideas, great service - RHDC not only produce a wonderful product - They help bring your ideas to life and ensure it works for you! Nothing is ever too much trouble"
David Sampher - Sports Development ManagerChildren's Services - Lincolnshire County Council
Teenage Pregnancy
Client: Lincolnshire County Council
Media: Design and Print
When RHDC were asked to produce a quarterly magazine for the Teenage Pregnancy department of Lincolnshire County Council we knew it was going to be a very rewarding project and we were not disappointed. The teenage pregnancy department has done some exceptional work supporting young parents and helping lower the number of teenage pregnancy's across Lincolnshire. We're pleased to say the magazines were very well received. Not only that but the children and babies were absolute naturals in front of the camera so a huge thank you to them for helping bring the magazines to life !
Priory Academies
Client: The Priory Federation of Academies
Media: Design and Print (Prospectuses, Banners, Corporate Art)
The Priory Federation of Academies is a group of Academies across Lincoln and Grantham with a residential centre in Normandy. All the Academies have benefited from brand new buildings with state of the art facilities. We truly believe in their ethos so are delighted to be working with them on their school prospectuses.
“ RHDC has always provided a thoroughly professional service across a wide range of platforms, all delivered on time and often to demanding specifications. It is reassuring to be able to rely on such high quality design and print packages, tailored to individual needs across the organisation and benefiting from RHDC’s creative and flexible input from the very start of the process.”
Martin Mammatt - Priory Federation of Academies
Trevor Burgess In the City
Client: Trevor Burgess
Media: Print Management
The ' In the City' catalogue was created to promote an art exhibition at the Lion and Lamb gallery in London. The branding, design and print of the catalogue was a collaborative project between Marc Ortmans (CNN, Homeless World Cup, UEFA Champions League), Jane Davies and RHDC. The catalogue was very well received and helped stimulate a lot of interest in the show.
Limes Developments
Client: Limes Developments
Media: Print
Limes Developments work on prestigious construction projects locally, regionally and nationally so RHDC were delighted to be asked to produce their annual Report and Accounts document. The Limes Developments' identity is strong and bold reflecting the ethos of both the organisation and the market they operate in. Therefore, the design of the annual Report and Accounts needed to support the same message.
University West London
Client: University of West London
RHDC was thrilled to be asked to help the London School of Film, Media and Design at the University of West London with the print management of their new WAM booklet. As it is 60 pages and 200mm x 105mm it was finished perfect bound and printed on a quality silk stock. We're glad to say that the University were very pleased with the result and we look forward to further developing the good working relationship that's been started with the University.
About
At RHDC we have a very simple ethos: "All design and marketing projects are created with a ' point in mind'. This ultimately supports our client's long term strategic vision".
There is little point embarking on a creative project, whether that's a company rebrand, new marketing collateral or a complex CMS website, if it is not going to contribute to the business's objectives...
RHDC is a full service graphic design consultancy based in Lincoln, Lincolnshire specialising in marketing communications. It's team is small but perfectly formed in terms of experience, creative flair and ' drive'. Drive to go beyond the expected, to improve on what's been done previously, to see things from a different perspective, to gently challenge the accepted norm. Every one of RHDC 's associates, business partners, suppliers and collaborators has that ' drive' and we're proud to say the results speak for themselves. To see how we have been helping some of our clients take look at our LATEST WORK.
Services
3D Visualisation
Client: Terravesta
Completed: Ongoing
RHDC recently worked with Terravesta on the design of a new exhibition stand for the Energy Now Show at the Telford International Centre. The Terravesta brand is incredibly strong and there is a clear focus to ensure the consistency and message runs through all of their marketing. Producing a 3D visualisation of the stand meant we could give Terravesta a better feel for what the stand would look like when exploring the use of different images, font size and positioning.
3D Visualisation
Client: Shand Engineering
Completed: Ongoing
Over the last year RHDC has worked with Shand Engineering on a number of projects, one of which was the design of a new exhibition stand. The artwork was sent over to Houston Texas to be produced for the Offshore Technology Conference. It was therefore vital we got the right feel and tone from the onset as the timeline is always a consideration with projects of this nature and the use of 3D Visualisation really helps the process.
Product Render
Client: Sturrock and Robson
Completed: March 2016
RHDC recently created new exhibition display for Sturrock and Robson, a company specialising in the petrochemical industry based in America. The exhibition display was for the Offshore Technology Conference in Houston, Texas. Part of the design project included the creation of a render to show one of their products.
Animation
Producing a video animation or corporate video for your business can be a highly effective way to communicate your core message and engage with your clients. In our case it was just about having a bit of fun at Christmas by running a little competition based on the animation. If this is something you're considering for your business give us a call.
CORPORATE IDENTITY – REBRAND
Client: Microwave Marketing
Completed: September 2016
Microwave Marketing are a long standing client of RHDC so we were delighted to be asked to help them rebrand the organisation with the creation of new corporate identity. In 2018 Microwave Marketing were bought by the American company RfMW.
Corporate Identity and Logo Creation
Client: Tunstall Financial Management
Completed: November 2015
Tunstall Financial Management wanted a corporate identity and logo that reflected a sense of professionalism and integrity. It needed to be modern and bold but by no means ' brash'.
When RHDC is approached to create a new corporate identity for a business we spend time finding out about the business and the sector they operate in. We try and assess how they want to be perceived in their marketplace and how they want to stand out. Ultimately the business owners and staff need to feel proud of the business's brand and identity...and what it stands for. It should be used consistently across all marketing collateral and not be diluted in any way shape or form. So for larger organisations it is advisable that brand guidelines are created that are simple and easy to follow outlining how the logo should be used and just as importantly how it should not be used.
Corporate Identity – setting the tone of the brand
Client: TS Bristow Plumbing
Completed: October 2014
TS Bristow is a plumbing and heating business based in Lincolnshire and has grown considerably over the last couple of years due to its excellent customer service. However, the company has plans to grow the business considerably over the next five years so when they approached RHDC to completely rebrand the business with a new corporate identity and the creation of a new website, vehicle livery and stationery we were pleased to help. Going forwards TS Bristow will be taking advantage of the RHDC ' Ambush-a-Market' programme, a new service which helps businesses break in to new markets and generate more sales. To find out more contact richard@rhdc.co
Corporate Identity
Client: Hemen-Al and Erkar
Completed: June 14
RHDC was delighted to be asked to work on new branding for Hemen-Al and Erkar who operate in the highly specialised field of transaction processing services. We were asked to carry this work by World of Payments who have now also asked us to design and build a new website for them.
Logo Creation
Client: Makepeace Consulting
Completed: July 2013
Diane Makepeace is a change management specialist and has worked extensively in both the public and private sectors. She wanted her logo to have a professional feel but at the same time not be overly corporate. We therefore created an icon and used two fonts that enabled us to achieve the required balance.
Fabric Graphics Panels for Exhibition
Client: Microwave Marketing
Completed: October 2016
Whilst in the process of rebranding Microwave Marketing we were asked if we could also design a shell scheme for a big exhibition in London they were attending called European Microwave Week. They wanted to be able to use the stand again so we suggested creating four fabric graphics panels about three metres square. These could then be split up depending on the available floor space they had at future shows. Fabric graphics panels are very practical as they stretch over a frame and therefore easy to transport. They are great to print on and with good design will create a powerful impact.
EXHIBITION DISPLAY
Client: Terravesta
Completed: Ongoing
RHDC recently worked with Terravesta on the design of a new exhibition stand. The Vector stand was custom made six metres by three metres and printed on a special fabric which produces a perfect seamless image across the two panels.
Terravesta has taken the renewable energy sector by storm and we are very proud to be working with them to help make a real difference to the productivity of farm land across the UK. Miscanthus, commonly know as elephant grass, is a wonder 'energy crop' and can be grown on very difficult land, pelletised and burned in biomass boilers for both the residential and industrial markets.
“ RHDC has been working with Terravesta for two years now and have become an invaluable extension to our marketing team. Initially their remit was to manage our print requirements but this was soon extended to include creative support for our extensive marketing collateral and promotional activity. All their work has been on time, to budget and to a very high standard. ” George Robinson - Managing director, Terravesta
Terravesta has taken the renewable energy sector by storm and we are very proud to be working with them to help make a real difference to the productivity of farm land across the UK. Miscanthus, commonly know as elephant grass, is a wonder 'energy crop' and can be grown on very difficult land, pelletised and burned in biomass boilers for both the residential and industrial markets.
“ RHDC has been working with Terravesta for two years now and have become an invaluable extension to our marketing team. Initially their remit was to manage our print requirements but this was soon extended to include creative support for our extensive marketing collateral and promotional activity. All their work has been on time, to budget and to a very high standard. ” George Robinson - Managing director, Terravesta
EXHIBITION DISPLAY
Client: Dynex
Completed: July 2014
Following the design and production of a range of corporate art we created for Dynex's new Research and Development building and their product brochure RHDC were then asked to produce a number of large graphics panels for an Exhibition Dynex were attending in China. This was very well received and supported the branding across all their collateral.
Graphic Design
Client: The Priory Academy LSST
Completed: May 2014
The Priory Academy LSST is one of the top performing state schools in the country so when they asked us to create an anthology of creative work that coincided with their first Literary Festival we knew it had to befit the occasion but also really stand out so we specified the print in two colours plus two metallic inks !
Graphic Design
Client: East Coast Wines
Completed: October 2014
Media: Print
East Coast Wines are the UK's leading own wine label experts and can supply anything from one bottle to one thousand bottles of wine branded with a unique bespoke label specific to your business. Following the production of a new corporate brochure for East Coast Wines RHDC has worked on a host of other projects helping create a new house style that has a clean, simple and modern feel.
PACKAGING
Client: Fold Hil Foods
Completed: Ongoing
Fold Hill foods have one of the largest dog biscuit baking facilities in the country and supply a number of the big supermarkets as well as Pets at Home and individual pet owners via their online shop. RHDC has been working with Foldhill Foods for many years now as the business expands throughout this country and in to Europe. The latest project was to create the box design for their Chewdles range of dog biscuits.
Video Branding & Storytelling
Client: Various
Today's marketing landscape has changed so we've changed with it - see our new ' Video Branding and Storytelling' Service' !
So what is it..... 1. On screen strategy - Extending your brand to on-screen allows your brand story to be told using motion and sound. We can offer a pathway to realisation including a strategy for articulating a moving and aural brand. 2. Brand opportunity - Building an on-screen brand presence offers new opportunities for brand expression. These provide several advantages beyond other media, enabling us to: bring your brand to life, define brand character, reinforce brand values, experience the brand in time and space, present a new branded environment. 3. Video communication enhancement - Creating an on-screen brand toolkit will allow video communications to make new and deeper brand impressions. It will help video deliver messages in a range of ways beyond static media. 4. Evolving the brand to on-screen - Developing the brand to be applied successfully on-screen will avoid misinterpretation and inconsistency. Once guidelines have been established, video communications can be rapidly produced consistently and effectively. And why is this service so important? Well the stats speak for themselves.... 75% of business executives watch work related video weekly, the word ' video' in the subject line boosts open rates by 19%, a video will increase clickthrough by 65%. More video is created in one month than TV has created in 3 decades, 82% of Twitter users watch video content, 33% of tablet owners watch an hour of video EVERY day, 28% of smartphone users watch a video EVERY day, 78% of people watch videos online EVERY week, 500 million people watch Facebook videos EVERY day, Snapchatters watch 10 billion videos EVERY day. Our new associate Marc Ortmans is going to be working with us to deliver the ' Video Branding and Storytelling' service. To see Marc's showreel CLICK HERE. Examples of Where Video Can be Applied
- Consumer video – brand image, product or service storytelling.
- Corporate video – B2B communications for investors, customers, markets messaging and PR.
- On company website
- On company and third party social media channels
- Exhibition stands and shows
- Reception and company areas
- Internal communications – intranet
- CSR stories to the community
Audio Branding can also be used to extend brand touch points. For example audio branding can be used for telephone hold music, in lifts, visitor areas, in store, and online. To find out how we can help your product or service break through the immense ' clutter' and ' noise ' produced by your competitors please feel free to contact us today via email at richard@rhdc.co.
Web design with video – Creation of a website to promote a machine packaging manufacturing business
Client: T.Freemantle
T.Freemantle are an international supplier of cartoning and sleeving solutions. Many of their clients include well known household brands such as McVities, Greggs, Nestle and Sony. As a long standing client we were very happy to help them with the creation of a new dynamic website to showcase their excellent machines. Their machines are simple to operate, robust, stringently tested and of a high quality so the website had to be designed to highlight the key features and benefits accordingly.
Web design – Tomlinsons Leisure, the promotion of a static caravan park
Client: Tomlinsons Leisure
Tomlinsons Leisure are a privately owned, family run static caravan park in Chapel St. Leonards and have been helping holiday makers take a well earned break on the beautiful East Coast of Lincolnshire for many years. RHDC created a new website for them that not only showed all the great facilities the leisure park had to offer but also gave Tomlinsons the ability to promote all the Caravans they had for sale and to hire. If you are looking for a caravan on the East Coast we thoroughly recommend approaching Tomlinsons Leisure park first. Why not see what they have to offer at http://www.tomlinsons-leisure.co.uk/accommodation/caravan-accommodation.
Web design – Promotion of a civil engineering and demolition service
Client: CLS Civil Engineering and Demolition
When CLS Civil Engineering and Demolition approached us to create a new website for them we were very pleased to help. They wanted a clean, uncluttered design that engaged visitors so this is what we set out to achieve within the design brief. A range of aerial videos linked to YouTube help show the scale of some of their projects. We hope you enjoy them.
Website design – financial services
Client: World of Payments
World of Payments is a truly global business within the financial services sector so when they engaged us to create a new website for them we gladly took on the challenge. The project started as a simple brochure style site but as it developed an online demo. was added as well as a video animation. If you'd like to see it click on the following link http://www.worldofpayments.com/solutions/
Website – Financial Services
Client: F H manning Financial Services
RHDC was very pleased to be asked by F H Manning Financial Services to carry out a complete re-brand of their business. This included a new corporate identity, website, promotional literature, newsletter template and signage.
Web design – websites that engage
Client: Tunstall Financial Management
Tunstall Financial Management came to RHDC as they required a completely new brand creating for their business. This was our first venture in to the Finanacial Services sector so we were delighted to help them with a new Corporate Identity, Website, Advertising and Business Cards. Tunstall Financial Management is a well established firm providing Tailored Financial Strategies and wide ranging financial advice to individuals and companies and we would not hesitate to recommend their services for any advice relating to mortgages, life and protection insurance, pensions and investments, wealth and asset protection.
Web Design – Engaging websites that create impact
Client: TS Bristow Plumbing
TS Bristow is a plumbing and heating business based in Lincolnshire and has grown considerably over the last couple of years due to its excellent customer service. However, the company has plans to grow the business considerably over the next five years so when they approached RHDC to completely rebrand the business including the creation of a new website, new vehicle livery and stationery we were pleased to help.
" RHDC were recommended to me by a good friend of mine. When I approached Richard he was very keen and excited to help me grow my Plumbing and Heating business. He put together a detailed and clear quotation for what needed to be created in order for me to achieve my goals. It’s obvious Richard has a wealth of knowledge on creating eye catching websites and corporate identities. My new website is breath taking, easy to use, and truly reflects the services we, as a business, have to offer. It’s something we’re all very proud of. The attention to detail was impressive, Richard came out to see me on site to take photos to use on the new website. We now have a relationship where RHDC will help me grow my business, stage by stage."
Web Design – websites that drive membership
Client: Eastgate Tennis, Bowls and Squash Club
Eastgate Tennis, Bowls and Squash Club is one of the premier clubs in Lincoln with over 500 members. It is steeped in history as its been running for over one hundred and twenty years. RHDC was tasked with rebranding the club with a new fresh and modern identity and then creating a CMS website with a login section, online court booking facility linked to a kiosk in the clubhouse, calendars for the separate sections and a whole host of other functionality. The ultimate goal was to help drive new membership and we're pleased to say that since launching the site Eastgate club has received a substantial increase in the number of enquiries. The site is incredibly easy to navigate because visitors' ages range from twelve to over seventy five !
APPROACH
1. DISCOVER, LISTEN, LEARN
The start of any new creative project we undertake begins by gaining a thorough understanding of our client's business and the sector they operate in. The designers and collaborators within our team have extensive experience in many sectors but to be truly engaged means we must be client centric. Therefore, regardless of how much experience we feel we have in any particular sector we always come back to the basics of asking the ' right' questions to discover the salient facts that lead us to the next stage.
2. DEFINE OBJECTIVES
How do you/we know if the project succeeded if objectives have not been discussed and agreed upon from the start. This may seem quite obvious but many businesses still don't have a clear idea of what they want to achieve with their marketing and promotional collateral. This is why a solid, clear brief is important for larger projects, campaigns and websites. If you've never put a brief together for an agency feel free to contact us and we'll gladly talk you through the process. We are members of the Chartered Institute of Marketing (www.cim.co.uk) who provide a wealth of information and support on areas just like this.
3. STRATEGIC DEVELOPMENT
Strategic development is a huge subject but to get a flavour ask yourself the following questions:
Read More
3. STRATEGIC DEVELOPMENT
Strategic development is a huge subject but to get a flavour ask yourself the following questions:
- What does your brand currently say about your business ? And does it reflect how you'd like to be perceived in the marketplace ? Your product or service may be far superior than your competition but if your brand does not resonate or engage potential business will undoubtedly be lost.
- What do you want to say, who needs to know and what media are your prospects likely to respond to ?
- You may have multiple audiences so do you need to vary your offer/proposition ?
- Which of the following areas do you currently have a strategy for ? Advertising, Direct marketing, Sales promotion, Digital, PR, Face-to-Face. Depending on the size and nature of your business you may not need to have a strategy for all of these areas but you need to consider some of them to build awareness of your product or service.
- Competition is fierce and keeping hold of current clients is far more cost effective than winning new ones so what and how are you going to build loyalty ?
RHDC will gladly guide you through your strategic development to ensure your project starts from the right position. Please feel free to contact Richard at richard@rhdc.co to set up an informal meeting.
4. CREATIVE DEVELOPMENT
Once we've established who you're going to target, what you want to say and which medium will give the best results, the next stage is to create visuals that support the brand, set the tone, engage and create the desired response. This is of course a simplified description of the process but the finer detail will unfold during our face to face meetings.
5. EXECUTION & IMPLEMENTATION
Regardless of how insightful, perfectly scripted and wonderfully designed the signed off artwork is poorly printed marketing collateral or badly coded websites that work incorrectly will undermine all the hard work. RHDC only work with experienced and well established partners who share our ' drive' to ensure everything we create is to the highest of standards.
6. MEASUREMENT / ASSESSMENT
All design and marketing projects should be carried out in line with company goals and objectives whether that is to raise brand awareness, support the sales process or promote a new product or service. Once the project has been completed the project needs to be assessed to establish what was successful and how it can be improved upon.
Clients
Testimonials
RHDC created a fresh new brand for Eastgate, Tennis, Bowls and Squash Club which has helped raise our profile in the local community. They were also great in putting together our new club website. Nothing was too much trouble for them and the result is that not only have we got a vibrant, bright and more modern website which members love but we have also seen a tremendous increase in the number of enquiries for new membership.
Ken Tunstall
President, Eastgate Tennis, Bowls and Squash ClubRHDC has been working with Terravesta for two years now and have become an invaluable extension to our marketing team. Initially their remit was to manage our print requirements but this was soon extended to include creative support for our extensive marketing collateral and promotional activity. All their work has been on time, to budget and to a very high standard.
George Robinson
Managing Director, TerravestaRHDC helped us through a major company rebranding in 2016. This involved redesigning our company logo and corporate livery, managing the design and implementation of a new website, producing booklets and advertising material, and new tradeshow banners and displays. We had an ambitious target to launch the new branding at a major trade event, but all was managed within tight timescales and delivered to a great quality standard. Thanks very much
Microwave Marketing
Accounts Director, Ben SkipperWe have worked with RHDC over many years on projects as varied as corporate branding and promotional literature. We have found them to have an excellent understanding of all aspects of the design sector across a number of industries including Agriculture. They quickly understand the requirements of each job and are professional in their execution. I would not hesitate to recommend RHDC.
Ian Elliott
Director, OmexRHDC has always provided a thoroughly professional service across a wide range of platforms, all delivered on time and often to demanding specifications. It is reassuring to be able to rely on such high quality design and print packages, tailored to individual needs across the organisation and benefiting from RHDC’s creative and flexible input from the very start of the process.
Martin Mammatt
Priory Federation of AcademiesUnique and creative ideas, great service - RHDC not only produce a wonderful product - They help bring your ideas to life and ensure it works for you! Nothing is ever too much trouble.
Dave Sampher
Children’s Services, Lincolnshire County Council
Featherstone House 35 Queensway Lincoln LN2 4AJ | Email: richard@rhdc.co | Phone: +44 (0) 20 3372 5699