“WE WORK CLOSELY WITH OUR CLIENTS CREATING COMMERCIALLY
ASTUTE DESIGN THAT COMMUNICATES EFFECTIVELY.
THIS IN TURN LEADS TO COMPETITIVE ADVANTAGE,
“WE WORK CLOSELY WITH OUR CLIENTS CREATING COMMERCIALLY
ASTUTE DESIGN THAT COMMUNICATES EFFECTIVELY.
THIS IN TURN LEADS TO COMPETITIVE ADVANTAGE,
When RHDC were asked to produce a quarterly magazine for the Teenage Pregnancy department of Lincolnshire County Council we knew it was going to be a very rewarding project and we were not disappointed. The teenage pregnancy department has done some exceptional work supporting young parents and helping lower the number of teenage pregnancy's across Lincolnshire. We're pleased to say the magazines were very well received. Not only that but the children and babies were absolute naturals in front of the camera so a huge thank you to them for helping bring the magazines to life !
At RHDC we have a very simple ethos: "All design and marketing projects are created with a ' point in mind'. This ultimately supports our client's long term strategic vision".
There is little point embarking on a creative project, whether that's a company rebrand, new marketing collateral or a complex CMS website, if it is not going to contribute to the business's objectives...
RHDC is a full service graphic design consultancy based in Lincoln, Lincolnshire specialising in marketing communications. It's team is small but perfectly formed in terms of experience, creative flair and ' drive'. Drive to go beyond the expected, to improve on what's been done previously, to see things from a different perspective, to gently challenge the accepted norm. Every one of RHDC 's associates, business partners, suppliers and collaborators has that ' drive' and we're proud to say the results speak for themselves. To see how we have been helping some of our clients take look at our LATEST WORK.
East Coast Wines are the UK's leading own wine label experts and can supply anything from one bottle to one thousand bottles of wine branded with a unique bespoke label specific to your business. Following the production of a new corporate brochure for East Coast Wines RHDC has worked on a host of other projects helping create a new house style that has a clean, simple and modern feel.
Today's marketing landscape has changed so we've changed with it - see our new ' Video Branding and Storytelling' Service' !
So what is it..... 1. On screen strategy - Extending your brand to on-screen allows your brand story to be told using motion and sound. We can offer a pathway to realisation including a strategy for articulating a moving and aural brand. 2. Brand opportunity - Building an on-screen brand presence offers new opportunities for brand expression. These provide several advantages beyond other media, enabling us to: bring your brand to life, define brand character, reinforce brand values, experience the brand in time and space, present a new branded environment. 3. Video communication enhancement - Creating an on-screen brand toolkit will allow video communications to make new and deeper brand impressions. It will help video deliver messages in a range of ways beyond static media. 4. Evolving the brand to on-screen - Developing the brand to be applied successfully on-screen will avoid misinterpretation and inconsistency. Once guidelines have been established, video communications can be rapidly produced consistently and effectively. And why is this service so important? Well the stats speak for themselves.... 75% of business executives watch work related video weekly, the word ' video' in the subject line boosts open rates by 19%, a video will increase clickthrough by 65%. More video is created in one month than TV has created in 3 decades, 82% of Twitter users watch video content, 33% of tablet owners watch an hour of video EVERY day, 28% of smartphone users watch a video EVERY day, 78% of people watch videos online EVERY week, 500 million people watch Facebook videos EVERY day, Snapchatters watch 10 billion videos EVERY day. Our new associate Marc Ortmans is going to be working with us to deliver the ' Video Branding and Storytelling' service. To see Marc's showreel CLICK HERE
The start of any new creative project we undertake begins by gaining a thorough understanding of our client's business and the sector they operate in. The designers and collaborators within our team have extensive experience in many sectors but to be truly engaged means we must be client centric. Therefore, regardless of how much experience we feel we have in any particular sector we always come back to the basics of asking the ' right' questions to discover the salient facts that lead us to the next stage.
How do you/we know if the project succeeded if objectives have not been discussed and agreed upon from the start. This may seem quite obvious but many businesses still don't have a clear idea of what they want to achieve with their marketing and promotional collateral. This is why a solid, clear brief is important for larger projects, campaigns and websites. If you've never put a brief together for an agency feel free to contact us and we'll gladly talk you through the process. We are members of the Chartered Institute of Marketing (www.cim.co.uk) who provide a wealth of information and support on areas just like this.
Strategic development is a huge subject but to get a flavour ask yourself the following questions:
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Strategic development is a huge subject but to get a flavour ask yourself the following questions:
RHDC will gladly guide you through your strategic development to ensure your project starts from the right position. Please feel free to contact Richard at richard@rhdc.co to set up an informal meeting.
Once we've established who you're going to target, what you want to say and which medium will give the best results, the next stage is to create visuals that support the brand, set the tone, engage and create the desired response. This is of course a simplified description of the process but the finer detail will unfold during our face to face meetings.
Regardless of how insightful, perfectly scripted and wonderfully designed the signed off artwork is poorly printed marketing collateral or badly coded websites that work incorrectly will undermine all the hard work. RHDC only work with experienced and well established partners who share our ' drive' to ensure everything we create is to the highest of standards.
All design and marketing projects should be carried out in line with company goals and objectives whether that is to raise brand awareness, support the sales process or promote a new product or service. Once the project has been completed the project needs to be assessed to establish what was successful and how it can be improved upon.