A new State of Direct Mail 2026 report from Lob surveyed 250 senior marketing and operations leaders. It found something striking. Companies now dedicate a …

Ask a B2B buyer today how they research a new supplier, and increasingly the answer isn’t “I googled it” — it’s “I asked ChatGPT.” According …

What people experience at your exhibition stand directly shapes their buying decisions — for 73% of trade show attendees. Yet fewer than 30% of exhibitors …

Open ten company websites built with AI design tools this year and you’ll notice something odd: they all look the same. Same muted earth-tone palette, …

A study published this week by Horizon Media puts a name to something many marketers have been quietly watching: the “Trust Tax”. The research found …

Something significant shifted in how Google works last month — and if you haven’t noticed a change in your website traffic, that doesn’t mean you’re …

Trade shows are back — and exhibition stand design has never mattered more. After a few years of squeezed budgets and hybrid half-measures, in-person events …

The internet has a new insult. “AI slop” — the term audiences now use for generic, formulaic content churned out by brands leaning too hard …

Last month, Google replaced the familiar “Search” button on Android with “Ask Google.” It sounds like a minor UI tweak. It isn’t. AI Mode — …

2023 has been quite a year in marketing. Predicting what will happen in 2024 is harder than ever, but also more important than ever. Over …