Ask a B2B buyer today how they research a new supplier, and increasingly the answer isn’t “I googled it” — it’s “I asked ChatGPT.” According …
Read full story » 22 Jul



Ask a B2B buyer today how they research a new supplier, and increasingly the answer isn’t “I googled it” — it’s “I asked ChatGPT.” According …
Read full story »
Open ten company websites built with AI design tools this year and you’ll notice something odd: they all look the same. Same muted earth-tone palette, …
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A study published this week by Horizon Media puts a name to something many marketers have been quietly watching: the “Trust Tax”. The research found …
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Something significant shifted in how Google works last month — and if you haven’t noticed a change in your website traffic, that doesn’t mean you’re …
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The internet has a new insult. “AI slop” — the term audiences now use for generic, formulaic content churned out by brands leaning too hard …
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Last month, Google replaced the familiar “Search” button on Android with “Ask Google.” It sounds like a minor UI tweak. It isn’t. AI Mode — …
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