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22 Jul
AI is now the front door to your brand header card

Brand Positioning Strategy: Ready for the AI Search Era?

Ask a B2B buyer today how they research a new supplier, and increasingly the answer isn’t “I googled it” — it’s “I asked ChatGPT.” According …

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14 Jul
Quote card - When ai makes every brand look the same

Brand Identity Consistency: Why AI Makes It Matter More

Open ten company websites built with AI design tools this year and you’ll notice something odd: they all look the same. Same muted earth-tone palette, …

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9 Jun
Linked in header card - Is your brand strong enough to survive being sold by an AI?

Brand Identity Strategy: Is Your Brand Strong Enough for the AI Age?

A study published this week by Horizon Media puts a name to something many marketers have been quietly watching: the “Trust Tax”. The research found …

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3 Jun

AI Search Visibility: Is Google’s Latest Update Hiding Your Business?

Something significant shifted in how Google works last month — and if you haven’t noticed a change in your website traffic, that doesn’t mean you’re …

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20 May

Audiences can smell ‘AI slop’ — and they’re walking away.

The internet has a new insult. “AI slop” — the term audiences now use for generic, formulaic content churned out by brands leaning too hard …

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14 May
Quote card on olive green background reading: 'Google removed the Search button. How does your brand get found now?' — RHDC, Design With A Point. rhdc.co

Google just removed its own Search button. How does your brand get found now?

Last month, Google replaced the familiar “Search” button on Android with “Ask Google.” It sounds like a minor UI tweak. It isn’t. AI Mode — …

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Recent Posts

  • Direct Mail Design: Why Budgets Are Growing in 2026
  • Brand Positioning Strategy: Ready for the AI Search Era?
  • Exhibition Stand Design: Is Your Trade Show Presence Holding You Back?
  • Brand Identity Consistency: Why AI Makes It Matter More

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