Tunstall Financial Management wanted a corporate identity and logo that reflected a sense of professionalism and integrity. It needed to be modern and bold but by no means ‘ brash’.
When RHDC is approached to create a new corporate identity for a business we spend time finding out about the business and the sector they operate in. We try and assess how they want to be perceived in their marketplace and how they want to stand out. Ultimately the business owners and staff need to feel proud of the business’s brand and identity…and what it stands for. It should be used consistently across all marketing collateral and not be diluted in any way shape or form. So for larger organisations it is advisable that brand guidelines are created that are simple and easy to follow outlining how the logo should be used and just as importantly how it should not be used.